Mutual Noise

Branding • Strategy • Identity • Web • App • Product

Client Overview

Mutual Noise has an inspiring goal, create tools to help songwriters bring out what is inside of them and have fun making music. Through the creation of educational posters and an app for songwriters, the reception has been wonderful. Running with the client’s initial desire to have guitar chord posters, we designed a custom, retro-inspired poster series for each of the 12 keys with the purpose of helping songwriters break out of creative blocks or limitations.

Taking that one step further, the next step was to support the digital users of today and craft a mobile experience that would not only present the chords from the posters, but also allow for a more robust library with filtering, the ability to hear, build and save progressions on the fly, add recordings, and attach notes. As brainstorming progressed, so did the potential for future capabilities, and this seemingly simple idea became wrapped in a large amount of complexity that presented as an easy to use tool for anyone wanting to write a song.